When branding meets experience, it leaves a lasting impression — and Väla Shopping Center knows exactly how to do just that. One of southern Sweden’s most iconic shopping destinations, Väla hosts large-scale events every year that bring energy, engagement, and a touch of glamour to the customer experience.
Among their most celebrated events is the much-anticipated “Pink Party”, an annual happening that fills the mall with joy, vibrant themes, and fantastic giveaways. And behind the scenes, we’re proud to be the trusted partner delivering branded merchandise that reflects the spirit of every celebration.
From concept to “Crowd-Pleaser”
At PRG, we specialize in helping brands shine through tailored, high-quality merchandise. For Väla, our focus has been to align every detail — from product choice to color matching and logo placement — with the shopping center’s dynamic branding and event identity.
For the Pink Party, we’ve collaborated to create visually striking and reusable textile goodie bags — designed not just to be eye-catching, but also sustainable and lasting. Each bag carries the event’s signature pink color theme and bold branding, turning a simple giveaway into a meaningful takeaway.
Trusted over time
Ulrika Nordström, CMO, Väla Shopping Center
“We’ve had the pleasure to cooperate with PRG many times over the years in sourcing branded merchandise for events and give-aways for Väla Shopping Center. Always with 100% satisfaction and in-time deliveries.”
This kind of feedback energizes us and reaffirms our dedication to delivering timely, high-quality results — especially when event deadlines leave no room for error.
Making brand moments memorable
Whether it’s through functional items like tote bags, eye-catching event props, or premium giveaways, our mission is to help clients like Väla Shopping Center create brand experiences people remember.
Large-scale events like Pink Party require more than just good planning — they require reliable partners who understand your goals, timing, and brand DNA. With Väla, it’s been a partnership marked by trust, creativity, and consistency.
Planning an event with impact?
Let us help you turn your brand into an experience — whether for a one-time activation or a yearly tradition that people won’t forget.
